Building a legacy usually takes decades, that is unless you’re the New Balance 2002R ‘Protection Pack’ or ‘Refined Future’ as it’s actually named. In just a few short years, this collection...
2022 Blog
Raised by Wolves x Saucony Jazz 81 will be available at 10:00 am EEST on February 20th in store and online at Prime. Saucony Originals and Raised by Wolves announce the...
Not sure what to get loved ones for Christmas? Our Prime team share 5 of their favourite products.
Prime's Pick's: Converse Converse is one of the most iconic brands in history and has been providing people around the world with sneakers for over 100 years. It is universal brand...
Karhu was founded in 1916, the brand offers a colourful range of stylish sneakers, for the quality conscious consumer. At Prime we pay homage to all of Karhu's original models and stock a variety...
MEET PRIME'S DENIM EXPERT: SAM Denim garments will forever remain popular & timeless due to their durability. A high-quality pair of jeans can last for years or even decades! Denim looks...